Are you using your email marketing to its fullest? Most of the return on investment (ROI) from emails comes from campaigns that are specific to their audience, like segmented, targeted, and triggered emails1. This shows we can no longer use the same method for everyone. By splitting your email subscribers into smaller groups based on … Read more
Ever wonder why some email campaigns are super successful and others miss the mark? The secret is in a smart, focused email strategy. With an ROI of 42:1, email marketing is really profitable for marketers1. But, what makes a campaign work? According to HubSpot, it’s about giving value to your audience and honoring their inbox … Read more
Are you trying to get more people on your email list fast? Don’t worry, you’re not the only one. A lot of companies have trouble getting subscribers. But a strong email list is super important for marketing. Did you know that 59% of folks say marketing emails affect what they buy1? And 80% of business … Read more